Lead Gen and Acquisition Strategist, B2B

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

Introduction:

Sword Health is seeking an innovative Lead Gen and Acquisition Strategist to join our Enterprise Marketing team. This role will be instrumental in developing and executing comprehensive lead generation strategies that drive qualified pipeline growth. As a key member of our B2B marketing team, you'll work closely with Sales and Partnerships to create valuable resources and programs that drive meaningful engagement.

What you'll do:

• Design and scale multi-channel lead generation campaigns that drive qualified pipeline
• Optimize conversion rates through A/B testing and data-driven improvements
• Develop targeted media strategies and oversee digital advertising investments
• Create compelling webinar programs and content experiences that capture prospect interest
• Build sophisticated lead scoring frameworks to enhance Sales qualification
• Analyze multi-touch attribution data to inform campaign strategy and optimization
• Discover and activate high-potential segments within our existing database
• Implement SEO and content distribution strategies to maximize organic reach
• Craft innovative digital experiences that drive engagement and lead capture
• Collaborate with Sales to develop resources that accelerate pipeline conversion
• Identify emerging channels and tactics to expand our market reach

Who you are:

• 6+ years of experience driving B2B marketing programs, with a focus on digital customer acquisition
• Track record of scaling lead generation channels and exceeding pipeline targets
• Deep expertise in marketing analytics and multi-touch attribution modeling
• Proven success optimizing conversion rates through data-driven experimentation
• Experience managing digital media budgets and vendor relationships
• Strong background in marketing automation and lead scoring optimization
• Skilled in SEO strategy and content distribution best practices
• Sharp analytical mindset balanced with creative problem-solving abilities
• Strategic thinker who thrives on testing innovative approaches
• Natural collaborator able to partner effectively across Sales and Marketing
• Energized by fast-paced environments and rapid growth

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.